An 8-Step Guide to Successfully Redesign Your Logo

Undertaking a logo redesign can be both challenging and rewarding, as it holds the potential to breathe new life into your brand and establish a stronger connection with your target audience. This comprehensive step-by-step guide will lead you through the process of successfully redesigning your logo, starting from thorough research and planning all the way to finalizing the design.

Step 1: Assess the Need for a Redesign

Before diving into the logo redesign process, it is crucial to evaluate whether a redesign is necessary. Factors such as changes in your company’s direction, outdated design elements, or a lack of resonance with your target audience should be taken into account. If a redesign is deemed necessary, proceed to the next step.

Step 2: Research and Planning

Begin by conducting thorough research on existing logos in your industry and analyzing your competitors’ logos. This research will help you identify design trends and gain insights into effective and ineffective approaches. During the planning phase, consider your brand’s core values, target audience, and the message you intend to convey through the redesigned logo.

Step 3: Sketch and Brainstorm Ideas

Initiate the creative process by sketching out various ideas for your new logo. Focus on concepts that align with your brand’s identity and goals, exploring diverse shapes, colors, images, and typography. Encourage innovative thinking and dare to explore unconventional ideas.

Step 4: Refine Your Design

After generating several design concepts, narrow down your options and refine the selected designs. Prioritize simplicity, readability, and versatility to ensure that your logo functions effectively across different platforms and mediums. Take into consideration how the design will translate in both color and black-and-white versions.

Step 5: Gather Feedback

Share your refined logo concepts with colleagues, stakeholders, and members of your target audience. Obtaining feedback is crucial for understanding how others perceive your logo and uncovering potential issues or areas for improvement. Utilize this feedback to make necessary adjustments to your design.

Step 6: Finalize the Design

Incorporate the received feedback and make any necessary refinements to your logo design. Ensure that the finalized design accurately represents your brand and appeals to your target audience. Before proceeding, meticulously check for any inconsistencies or errors in the design.

Step 7: Create a Brand Identity Package

To maintain consistency across all marketing materials and platforms, develop a brand identity package that includes guidelines for the proper use of your new logo. This package should encompass details such as the logo’s color palette, typography, and specifications regarding sizing and spacing requirements.

Step 8: Launch and Promote Your Redesigned Logo

Finally, it’s time to unveil your redesigned logo to the world. Update your website, social media profiles, and marketing materials with the new design. Consider crafting a promotional campaign to announce the logo redesign and explain the rationale behind the change.

Now, as you embark on your logo redesign journey, you might wonder about the availability of free online logo makers. 

Let’s explore some options that meet criteria such as ease of use, customization capabilities, and pricing in the following section.

Top 5 Logo makers to help you design your next logo


Well who hasn’t heard of Canva?

A tool for beginners and professionals. You have enough options to choose from and features like brand colors; fonts; typography make it very easy to play around.

The created logos can be downloaded in different formats like png, pdf, jpeg, and more.

The free version is enough to start with if you are just starting out however if you are looking for premium features, you can always opt for the paid version.

Create your next logo with Canva