Why are best content writing courses in great demand? Content writers create content that connects with the audience. They tell a story and impact the brand value. The content introduces any brand, person, or organization to the potential customer. It helps the customer decide whether he wants to engage further or not. Hence content writing is a necessary function in marketing and advertising. Brands, organizations, and even individuals hire content writers to help them reach out to potential and existing customers to continue their growth story and build a niche for them in the market. Certified content writers are in great demand. They can work either as freelancers or as a part of the branding and advertising team. Hence, the best Content writing courses are the most sought-after certificate courses due to an increased demand for certified content writers.
Kinds of content writing
The content writing field is very diverse and includes different genres of writing.
Most people believe content writing is limited to newspapers, journals, and magazines. However, there is much more to content writing than articles alone. Organizations and brands that include personal brands invest a lot of money in providing information to their customers or audience in a targeted way.
Achieved through different styles of writing like
- Product description.
- Technical writing.
- White papers.
- Social media writing.
- PR outreach.
- Email writer
- Brand stories.
- Press releases.
- Internal communications.
- Long-form content
Why should one pursue a content writing course?
Every person looking to enroll in a top content writing course would ask. After all, one needs to invest their time and money to do it. Therefore the expectation would be that the completion of the course will lead to some benefits. The tangible and intangible benefits of taking such a course are listed below.
The tangible benefits are:
A viable career option to create a diverse portfolio
Content writer is a good career option for anyone who wants to start marketing as a fresher. It helps one understand the requirements and the necessary traits to make it count in offline and digital marketing. These can be acquired through online modules and courses while on the job and shift to marketing effortlessly.
As a content writer, it helps one explore the creative side and pursue it through personal blog writing, books, and journal writing. One can write E-books and publish on different platforms as a content writer.
Freelancing opportunities and guest blogger opportunities
Students, homemakers, and individuals who want to make extra money content writing provides freelancing opportunities to achieve their goal
Content writing is an excellent choice for someone looking to restart their career after a break. One can guest post on other blogs to gain experience and practice writing.
Some of the intangible benefits are:
Option to work on multiple projects at the same time
For a fresher, someone wanting to switch their career, or work-from-home options, content writing is a way to begin.
A way to build self-confidence
Internship opportunities to help gain experience and improve their writing skills
Helping to gain insights on related fields of advertising and marketing better
Many institutes offer content writing courses.
However, a few pointers one should keep in mind while choosing the content writing course:-
- Mode of learning
- Access to resources after the course
Institutes that offer content writing courses -to help you make an informed choice:
- IIM Skills
A reputed institute helps you channel your passion for writing into a well-defined career as a content writer. Its curriculum is well defined and gives an insight into different kinds of content writing. It covers the why, who, and how part of the content writing in an easy-to-understand format. The syllabus covers all forms of writing followed by assignments and feedback to help you practice what you learn. It has students enrolled not only from India but abroad too because of its well-designed modules and coverage of content writing. The instructors are well informed and help you with all your queries.
The distinguishing features that set IIM Skills from the rest are:
- Three months internship training
The training is an advantage for freshers and those looking to make a switch in their careers. The internship provides a platform to showcase and practice in the different modules. It also includes advanced classes such as SEO which is a big plus. By the end of internship training, one is well equipped with the different styles of content writing and ready for the first assignment professionally.
- Lifetime access to course material and support
Students enrolled with IIM Skills have lifetime access to the resources and lesson modules on completing their course. The staff of IIM Skills is always ready to help clear your doubts even after completing the course.
- Setting up a website of your own or need help to build you a portfolio
Starting as a freelancer or wanting to start on your own needs you to have a website and build a portfolio. IIM Skills will help you all the way to do that.
- E-book publishing on platforms such as Kindle and Google
IIM Skills helps you to be the author that you always wanted to be by helping you write your first e-book and publishing it on well-known platforms such as Kindle and Google.
The other defining features of the content writing course are:
- Online mode of learning
- Recorded lectures on their LMS platform- to help students refer and learn at their own pace. When a student misses a live session, these recordings are a great way to catch up with the rest of the class in terms of learning.
- Students get tools worth INR 35000/- free of cost with lifetime access to all the resources.
The curriculum is distributed into twelve different modules:
- Web development
- UI UX interface
- Introduction to content writing
- Content keyword writing
- Start Writing Content
- Content writing tools
- Duplicate content Detector
- Content distribution using Email
- Google Local Pages Setup
- Content Marketing using social media
- Exploring Social Media Tools
- Freelance Content Writing
The founder’s demo video explains the entire course structure in a very easy-to-understand way.
Best content writing courses continued…
Coursera delivers quality content writing courses on its online platform. It is an e-learning platform updated with courses offered by universities and institutes from all over the world. They are either a beginner, intermediate or advanced levels based on the learning level and qualifications.
Basic courses are mostly introductory levels suitable for all. It helps one assess their interest levels in the given course before enrolling for a higher-paid course.
The courses are available both in the paid form and free. One can avail of the free course in audit mode. However, no certificate gets issued in the audit mode.
Coursera offers more than a hundred courses in content marketing and writing.
Udemy is an online e-learning platform that delivers content writing courses. It has many general content writing courses and specific writing courses. The generic content writing courses cover the basics of content writing and the following topics:
- Content adaptation
- Content writing for devices such as mobile
- Career options in content writing
- Adaptation of content.
Some of the specific programs that students can enroll in are
- Writing whitepapers
- Headline strategy and writing
- Content writing for email campaigns and social media platforms
- Business writing
The courses are in online mode and can access from their website.
Let us look at some more institutes offering content writing courses-
- Henry Harvin
A recognized online content writing institute offers courses either as recorded lectures or live online classes. The recorded lessons are suitable for self-paced learning, and they provide lifetime access to them.
Many students enroll in online classes by mentors. They get advantages like:
- 1-year gold membership
- Access to recordings of classes for a lifetime
- Flexible schedules
- Monthly boot camp sessions
The self-paced classes are eligible for an upgrade to mentored lectures on paying the requisite fees.
The curriculum followed for the content writing course has different modules like:
- Language Skills,
- Internet Skills
- Business & Marketing Writing
- Content Strategy
- Technical & Research Writing and more
Henry Harvin is an option to enroll in a content writing course.
5. Symbiosis institute – center for distance learning (SCDL)
Symbiosis institute offers a distance learning program in creative content writing. They award a diploma in creative content writing. Assignments need to be submitted at the end of semesters 1 and 2 in the form of hard copies for grading. Since it is a distance learning program, they dispatch the course materials to the students.
The eligibility conditions specify 50% in grade 12. Students looking for a diploma in content writing can explore the creative content writing course at Symbiosis Institute.
And to conclude and wrap it:
Apart from the one’s listed above there are many other institutes offering online content writing courses. However, one needs to enroll in a course that is convenient and suitable as it requires commitment, time and focus. Monetary aspect is also something that has to be looked at.
Hence the key takeaways one has to keep in mind while browsing for content writing course are:
- Many academics and institutions are offering top content writing courses.
- Content writers are in great demand because of the difference they make to the value of a brand with their writing.
- Organizations and brands are in constant need of quality content writers. It is necessary to get certified by a reputed institute that adds value and weightage to your portfolio.
- An assessment of the learning outcomes needs to be done before enrolling in the course.
- Reading through the course curriculum, brochures and watching demo videos gives a fair understanding of the course content.
- Testimonials and reviews are a great way to know about the institute.
Therefore, while browsing for a top content writing course, keep these pointers in mind to make an informed decision.