An 8-Step Guide to Successfully Redesign Your Logo


Redesigning your logo can be a challenging yet rewarding process. 

A well-executed logo redesign can breathe new life into your brand and help you connect with your target audience. 

This step-by-step guide will walk you through the process of successfully redesigning your logo, from research and planning to finalizing the design.

Step 1: Assess the Need for a Redesign

Before diving into the redesign process, it’s crucial to determine whether a logo redesign is necessary. 

Consider factors such as changes in your company’s direction, outdated design elements, or a lack of connection with your target audience.

 If you find that a redesign is needed, proceed to the next step.

Step 2: Research and Planning

Start by researching existing logos in your industry and analyzing your competitors’ logos. 

This will help you identify design trends and understand what works and what doesn’t. 

During the planning phase, consider your brand’s core values, target audience, and the message you want to convey through the redesigned logo.

Step 3: Sketch and Brainstorm Ideas

Begin sketching out ideas for your new logo, focusing on concepts that align with your brand’s identity and goals. 

Experiment with different shapes, colors, images and typography to create a variety of design options. 

Don’t be afraid to think outside the box and explore innovative ideas.

Step 4: Refine Your Design

Once you have several design concepts, narrow down your options and refine the chosen designs. 

Focus on simplicity, readability, and versatility to ensure your logo works well across various platforms and mediums. 

Consider how the design will look in both color and black-and-white versions.

Step 5: Gather Feedback

Share your refined logo concepts with colleagues, stakeholders, and members of your target audience. 

Gathering feedback is essential for understanding how others perceive your logo and identifying potential issues or improvements.

 Use this feedback to make any necessary adjustments to your design.

Step 6: Finalize the Design

After incorporating feedback and making any necessary changes, finalize your logo design. 

Ensure that it accurately represents your brand and appeals to your target audience. 

Double-check for any inconsistencies or errors before moving on to the next step.

Step 7: Create a Brand Identity Package

To maintain consistency across all marketing materials and platforms, create a brand identity package that includes guidelines for using your new logo. 

This package should outline the logo’s color palette, typography, and proper usage, including sizing and spacing requirements.

Step 8: Launch and Promote Your Redesigned Logo

Finally, it’s time to unveil your redesigned logo to the world. 

Update your website, social media profiles, and marketing materials with the new design. 

Consider creating a promotional campaign to announce the logo redesign and explain the reasoning behind the change.

Now that you have decided to redesign the logo. The next question is Are there free logo makers available online?

The following section answers that question:

There are a number of logo maker brands one can choose from. The criteria depend on 

  1. Ease of use
  2. Ability to customize and last but not the least
  3. Pricing

Based on these here are some options of logo makers that you can use to redesign your brand logo:


Well who hasn’t heard of Canva?

A tool for beginners and professionals. You have enough options to choose from and features like brand colors; fonts; typography make it very easy to play around.

The created logos can be downloaded in different formats like png, pdf, jpeg, and more.

The free version is enough to start with if you are just starting out however if you are looking for premium features, you can always opt for the paid version.

Create your next logo with Canva