content writing

An 8-Step Guide to Successfully Redesign Your Logo

Introduction: Redesigning your logo can be a challenging yet rewarding process.  A well-executed logo redesign can breathe new life into your brand and help you connect with your target audience.  This step-by-step guide will walk you through the process of successfully redesigning your logo, from research and planning to finalizing the design. Step 1: Assess …

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What Is A Content Audit And Why Is It Important

A content audit is an important step in your content marketing strategy. It’s the base your content marketing strategy is built on.  It’s an ideal tool for a website owner who is looking to revamp their content marketing strategy.  Or even for a business that is planning to start a content marketing campaign from scratch.  It helps …

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How To Choose The Perfect Images For Your Website

 Choosing the right image for website  can do more than just enhance the aesthetics of your website.  Your website’s images play an important role in your website visitor’s experience.   They can affect how much trust they put in your brand, how appealing your site appears to them, and the possibility they will convert into customers.  …

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How to Use Keyword Research for SEO Success as a Blogger

Keyword research for SEO is one of the most overlooked components of search engine optimization (SEO).  However, performing keyword research can be an easy way to improve your search rankings, drive more traffic to your site.   It can even increase your conversion rate if you use the keywords effectively in your copy.  This post describes …

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The Ultimate Guide to Optimizing for Google’s Featured Snippets

If you have ever searched on Google, then there’s a very good chance that you’ve seen Google’s featured snippets.  Have you noticed that answers to your search question, appear at the top of the search results page.  Featured snippets are an indication of how valuable your website content can be to Google and to the …

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