Creating effective marketing strategies for business growth is essential to the success of any organisation.
It is challenging to determine which marketing techniques would help your company expand. This guide helps you do just that by highlighting different marketing channels and how they can help.
Let’s start by dispelling the misconception that promotional activity is a one-time occasion or campaign.
It’s a complex dance with many moving pieces rather than a single, transient act.
Even before a transaction takes place , to the first step of attracting your consumer and all that’s needed after a purchase.
Each step plays a part in distinct phases of your customer journey. Hence connecting with your potential customer at every step is the key to business growth.
Every step needs a different marketing approach. You can explore this further in the ecommerce conversion funnel guide.
Let us now explore the marketing strategies for business growth you can implement.
1. Define Your Marketing Goals for Business Growth
There are several advantages for your company to be active on website, social media, and a robust online presence can help you achieve a lot of goals.
This covers providing customer service, interacting with clients, producing quality leads, growing your audience, boosting sales, boosting website traffic, getting insightful feedback, and much more.
However, you will need to take action to develop a plan to reach your goal if you want to do so with any degree of success.
2. Build a Structured Marketing Plan
Setting a goal to enhance your online presence is a terrific first step, but it’s not the end of the story. After determining your goals, you must devise a strategy to reach them.
Assign tasks and responsibilities to the individual or persons who will be on the team responsible for building your online presence through different marketing strtaegies, so that everyone is aware of what is expected of them and when.
3. Enhance Your Website for Better Engagement
Enhancing your website with excellent, useful content is an essential marketing strategy for business growth, assuming you currently have one up and running.
To provide visitors with quick answers to frequently asked questions about your company, include a collection of frequently asked questions (FAQs).
Alternatively, you should post blogs on your website on a regular basis if you haven’t already. The goal is to present your brand as reliable and authoritative while giving people you are targeting pertinent and helpful information.
Pro tip: To understand how to create content for your ecommerce website explore this guide on ecommerce content creation.
4. Create a Company Blog to Boost SEO and Authority
Although we just mentioned it briefly in the last approach, content is so crucial to SEO that it truly merits being in its own category as a marketing strategy. For businesses, a blog is not a live journal.
A successful company blog serves as one that generates instructional content in your company’s voice based on queries and keywords that your target clients are using while searching Google.
Of course, you can write a few entries tailored around events and achievements.
5. Leverage Social Media Marketing Effectively
Yes, it is a no-brainer, but given that the vast majority of people—63.7% to be exact—use social media, it cannot be disregarded and is way up the list.
Businesses have the chance to reach their target audience directly with their product or service through social media marketing and get new clients.
Whether it’s to respond to their enquiries or to demonstrate your brand identity, your current clients will also anticipate a social media presence.
Additionally, social media is being used more and more like a search engine, so it’s critical that you stay up to date.
With a results-driven social media agency UK at your side, you can expand the reach of your business and attract new clients.
5a. Use Social Media as a Resource, Not Just a Sales Channel
No one wants to be continuously sold to. Posting some of your exclusive deals and product-focused content is still beneficial, but avoid bombarding them with promotions and obnoxious offers.
Building brand exposure on social media is a great idea, but it doesn’t happen by pushing your product on people. Sharing worthwhile, relatable, and pertinent information that appeals to your target audience is how it happens.
Many potential clients will interact with you on social media for the first time, so you want to draw them in with helpful content rather than dozens of postings that are blatantly commercial.
6. Optimize Your Google Business Profile for Local Visibility
Google offers a free service called Google Business Profile, which allows you to list your company on Google and have key business details show up for users on the result pages of search engines.
It is a crucial marketing strategy for business growth as it allows potential customers to discover your brand.
A Google Business profile summarises the essential information about your small business that your target audience should be aware of, including your name, address, phone number, and business hours.
7. Boost Growth Through Referral Marketing
You are probably far more inclined to buy from a brand that a friend suggested to you than if you only saw an advertisement for it, isn’t that right? In any case, such is the assumption made by referral marketing.
Referral marketing is based on the idea that happy, current customers would tell others who know them about your business in an effort to bring in new clients.
Leverage this channel by offering your loyal customers coupons, bonus points and discounts for every referral they provide.
8. Use Email Advertising to Nurture Leads
Even if your list of subscribers isn’t particularly large yet, you can still use email advertisements as a means of growing your company.
Email marketing, on the other hand, is a fantastic way to communicate business news, exciting deals, and cultivate relationships with customers.
You can expand your email list by:
- Give your website a newsletter sign-up feature.
- When customers sign up, invite them to access a discount on your goods or services.
- Organise contests (as we have talked about).
9. Network Locally to Increase Visibility
Increasing your visibility in your town can be achieved by participating in local networking activities. For certain kinds of businesses, this is more effective than others.
Local networking will be significantly more lucrative than selling goods online if you offer your services directly to consumers or other small businesses.
Final Words: Implement Marketing Strategies for Long-Term Growth
Implementing these marketing strategies for business growth is essential to sustain long-term growth. The tactics covered in this article offer a complete toolkit to get you started, from utilising social media to networking and using your blog to develop a rapport with your customers