Ranking on Google is a top priority for every eCommerce business, but the competition is fierce, especially for popular keywords. Fortunately, there’s a smarter way to climb the rankings without battling industry giants. By targeting low competition keywords, you can carve out your own space in search results, attract high-intent visitors, and grow your sales faster.
In this guide, you’ll learn what low competition keywords are, why they matter, how to find them, and how to use them effectively to power your eCommerce content strategy in 2025.
What Are Low Competition Keywords?
Low competition keywords (also referred to as low competitive keywords) are search terms that face less competition in search engine results pages (SERPs). They typically have a keyword difficulty (KD) score between 20 and 50, depending on the SEO tool.
While they may not always have the highest search volume, they’re often more specific and highly relevant to what users are searching for. This makes them easier to rank for, especially if your site is relatively new or has a lower domain authority.
Related FAQ: What are low competition keywords?
Low competition keywords are specific phrases with relatively few pages competing to rank for them. These terms are usually more niche and easier for smaller websites to target and rank with, even in competitive industries like ecommerce.
Why Low Competition Keywords Matter for eCommerce
Faster Rankings: You can achieve page-one results faster than with high-competition terms.
Targeted Traffic: These keywords often reflect precise needs or problems, bringing more qualified traffic.
Cost-Effective: If you’re running paid ads, low competition keywords usually come with lower CPCs.
Builds Authority: Ranking for multiple low-competition terms helps you gradually grow your site’s credibility, setting you up to rank for more competitive keywords in the future.
Types of Low Competition Keywords for eCommerce
Long-Tail Keywords: Phrases with three or more words (e.g., “best eco-friendly yoga mats for beginners”).
Niche-Specific Keywords: Targeted by product, audience, or intent (e.g., “vegan protein powder for women athletes”).
Geo-Specific Keywords: Include product + location (e.g., “organic skincare store in Mumbai”).
Question-Based Keywords: Framed as a question (e.g., “how to clean canvas sneakers at home?”).
Trending/Emerging Keywords: New topics gaining traction but not yet saturated with competition.
How to Find Low Competition Keywords
1. Use Keyword Research Tools
Platforms like Ahrefs, SEMrush, Ubersuggest, or Google Keyword Planner let you filter keywords by KD score and volume. Aim for terms with 20–50 KD and a decent search volume.
2. Analyze Competitors
Use tools like Ahrefs’ Content Gap or SEMrush’s Keyword Gap to see which low-competition terms your competitors rank for, especially if their domain authority is similar to yours.
3. Tap into Forums and Social Media
Explore Reddit, Quora, or niche Facebook groups. These are great for uncovering real-world questions and pain points, which often double as great low-competition keyword ideas.
4. Perform SERP Analysis
Manually search your target keywords. If the top results are outdated, thin, or not directly answering the query, your content can outrank them.
5. Use Google Autocomplete and “People Also Ask”
These are goldmines for discovering long-tail and question-based keywords. Just type your base keyword into Google and note what shows up.
Example Low Competition Keywords for eCommerce
| Keyword | Type | Difficulty | Intent |
|---|---|---|---|
| best eco-friendly yoga mats for beginners | Long-tail/Niche | Low | Informational |
| how to clean canvas sneakers at home | Question-based | Low | Informational |
| affordable vegan protein powder India | Geo/Niche | Medium | Transactional |
| compact home gym equipment for apartments | Long-tail/Niche | Medium | Transactional |
| organic skincare for sensitive skin | Niche | Medium | Informational |
| best running shoes for flat feet men | Long-tail/Niche | Low | Transactional |
| gluten free snacks for kids online | Long-tail/Niche | Low | Transactional |
| where to buy cruelty free makeup online | Question-based | Medium | Transactional |
Where to Use These Keywords
Blog Posts: Use long-tail and question-based keywords in detailed guides or comparisons.
Product Pages: Optimize product titles, descriptions, and FAQs using niche-specific and transactional terms.
Category Pages: Apply broader long-tail keywords.
FAQ Sections: Ideal for question-based terms—also boosts chances of getting featured snippets.
Video Content: Add keywords to video titles, descriptions, and scripts.
🔗 Related guide: How to Build Effective Product Comparison Pages
Optimizing Content for Low Competition Keywords
1. Natural Keyword Placement
Incorporate target keywords in:
Page titles
Meta descriptions
Headings (H1, H2, H3)
Image alt text
Body content
2. Match Search Intent
Answer user queries clearly and completely. For question-based terms, give the answer up top, then elaborate.
3. Use Structured Data
Add schema markup (FAQ, How To, Product) to boost your chances of earning rich results and featured snippets.
4. Refresh and Update
Keep content relevant by updating stats, examples, and keyword placements.
5. Strengthen Internal Linking
Connect keyword-optimized pages to related blog posts and product categories to improve crawlability and authority.
Snippet Optimization Tip
To improve your chances of ranking in Google’s featured snippets, format answers to common questions in 40–60 words and use bullet points or tables when possible. Focus on question-based and “how to” queries.
📌 Related read: How to Optimize for Featured Snippets
Content Ideas Using Low Competition Keywords
How to choose the best eco-friendly yoga mat for beginners
Affordable vegan protein powder in India: Top 5 picks for 2025
Compact home gym equipment for small apartments: Buyer’s guide
How to clean canvas sneakers at home: Step-by-step tutorial
Organic skincare for sensitive skin: What to look for in 2025
Promoting and Tracking Your Keyword Content
Share on Social Media: Especially in niche Facebook groups and Pinterest boards.
Email Marketing: Add keyword-driven guides to your newsletters.
Use Analytics: Track rankings, CTR, and engagement via Google Search Console and Google Analytics.
Encourage Engagement: Use comment sections, polls, or interactive quizzes.
Common Mistakes to Avoid
Keyword Stuffing: Keep it natural. Prioritize value and readability.
Misaligned Intent: Make sure content answers the actual question.
Ignoring Technical SEO: Optimize for speed, mobile-friendliness, and crawlability.
Neglecting Backlinks: Outreach to related blogs or influencers for high-quality backlinks.
Final Thoughts
Targeting low to medium difficulty keywords is one of the smartest and most sustainable ways to grow your organic traffic and sales in 2025. Instead of competing for generic, oversaturated keywords, focus on specific, relevant search terms that speak directly to your audience’s needs.
Use the strategies and examples above to find and implement these keywords, and watch your content performance improve across search and sales.
FAQs
What are low competition keywords?
They are search terms with relatively low competition in search engines, making them easier to rank for—especially for newer or lower-authority websites.
How do I find low competitive keywords?
Use keyword research tools, analyze forums, check SERPs, and use Google’s Autocomplete and “People Also Ask” features.
Is snippet optimization necessary for low competition keywords?
Yes, especially for question-based terms. Snippet optimization helps you appear in position zero and drive more clicks.
Looking for help with low competition keyword research or eCommerce content creation? Contact us at ContentWork to get started.
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