Is blogging dead in 2022? Nah! It is as relevant as it was yesterday with the top blogging trends.
Bloggers are a resourceful, diverse and passionate group of writers.
Many of them are experts in their field, and give back to the community by sharing their personal experiences, and knowledge.
Bloggers have become a major force in the world of marketing and social media, and are making news for their insightful thoughts and ideas.
However, blogging has undergone a makeover taking it to a new level with the new blogging trends.
Content marketing experts are always on the hunt for the next big thing that will help them connect with their audience.
This year, it’s all about the blog trends. That’s right, the tried-and-true content format is still going strong and will continue to reap huge returns for your business.
But with so many blog trends out there, that make the content more engaging and impactful can bloggers and brands afford to ignore it?
source of data –https://bloggerspassion.com/future-of-blogging/
Five years ago, blogging was a hobby for many. But, today, it’s a tool for marketing, with vast potential for brands to leverage the platform to build their online presence, and drive revenue.
Considering the benefits and the power of blogs, it’s no surprise that so many brands are investing their time and energy into growing their in-house blogs.
Also personal blogs are a source of user generated content for many brands. These bloggers with their blogs work as influencers for the brand.
They post reviews and updates on new products and services launched by brands in their niche.
You may have seen a lot of new and exciting trends in the world of blogging lately.
Some of these trends can be very profitable for bloggers, while others need more time to get popular.
The best way to determine which blogging trends are worth your time is to stay informed about the latest trends and how they can help you as a content writer grow your blog.
After a thorough research on different blogging trends I have simplified and presented:
The top blogging trends for every blogger in 2022 :
- Microblogging is a great way for bloggers to build an audience and generate revenue from the traffic to their blog.
In January of 2019, Contently, a content marketing platform that connects enterprise brands with freelance talent, surveyed over 1,000 people in the U.S. about their media and marketing preferences.
What they uncovered about people’s preferred content length shattered a seemingly unbreakable convention that longer is always better: 75% of people prefer to read articles under 1,000 words.
One of the biggest trends in blogging over the past few years has been the rise of microblogging.
Microblogging –is a style of blogging with shorter, more frequent posts.
It’s a great way to build an audience, especially for new bloggers.
Instead of writing long-form blog posts, micro bloggers focus on sharing bite-sized, relatable content on a variety of topics.
It is a great way for new bloggers to build an audience.
Unlike long-form blogging, which can be time-consuming, microblogging is a great way to share content on a variety of topics quickly and frequently.
This means that you can build an engaged audience much faster than with long-form blogging.
Best of all, microblogging is a great way to build an audience without investing a lot of time.
However, care should be taken to use microblogging on specific platforms like Twitter, tumblr, LinkedIn as these are acceptable platforms.
Using microblogging can be a drawback on your regular blog website as Google search engines may not rank your pages because the content is too thin.
It can hurt your website as Google may consider your site to be of low value.
Tip- use microblogging platforms to generate short form content. Get followers and build your audience by creating viral posts. Link these posts to your websites long form articles to drive traffic.
E.g., a GIF post on your twitter handle that talks of social media as a marketing tool followed by a link to your long form article that talks about using social media to grow your traffic.
2. Long-Form Content
This is a follow up of microblogging. Long form content ranks higher on search engines as it is considered of value.
Also for readers it is a complete source of information on the given topic.
Most common form of long form of content gaining popularity and performing well are: How to guides, Listicles and tutorial forms of posts.
The average word count of blog posts ranking on Google has increased over the years.
Long-form blog posts generate 7x as many leads as short-form blog posts.
Therefore, investing time and effort to create more detailed blog posts will not only generate more traffic, but also generate more leads.
Tip:- Long form content ranks on Google and is considered as high value content.
3. Visual Content
Visual content is crucial to engaging an audience and driving traffic to your blog.
Visual content is the future of blogging.
Visuals are now more important than ever before. It is one of the biggest trends in the blogging world right now.
It’s the easiest way to create engaging content on a variety of topics.
One can use infographics to share content on a variety of topics quickly and frequently.
It’s also a great way to build an audience. For example, you can create infographics to share on social media or create visual content that you can sell on a variety of platforms.
In the past, visual content was difficult to create, but now there are a variety of tools available that make it simple to create engaging visuals.
Some of the tools available are Canva, Adobe suite of products that bloggers can experiment with.
These tools have free versions that work just fine if you are a newcomer.
Apart from that lumen5 is a good site to create videos for your blog posts that can be shared across social media handles.
Bloggers who are serious about growing their blog should invest their time in good stock photography or video production.
Visuals are now more important than ever before.
Tip- a picture speaks more than a thousand words and it is true. Use visual content to engage and create content in a simple easy to understand manner with the help of infographics, videos.
4.Another recurring theme in modern blogging trends is estimated reading times.
Established bloggers often include an estimated reading time at the beginning of their post or on their blogroll.
This gives readers an idea of how long it will take to finish reading their content.
Estimated reading times can improve reader engagement by setting up your audience’s expectations from the start.
Including estimated reading time in the blogroll gives your readers an idea of how much time they should allow themselves to spend reading your post.
Tip: Estimated reading time lets readers know the time required to consume the content.
5. Mobile-First Format
Why is a mobile first or mobile friendly blog post important. The average user taps, swipes, and clicks their phone 2,617 times a day.
This fact tells us that most readers use this device to keep themselves informed and find information on any topic.
Hence, it is important to design blog sites that render well on mobile screens and desktop screens.
Otherwise even the best of posts with the most relevant information can be discarded if the reader is unable to access it.
A mobile-first approach can help you reach more customers and build stronger relationships with them. These factors lend credibility to your business and brand.
Tip: Mobile devices are preferred choice for many readers so make your website mobile friendly to draw more traffic.
You may have questions about blogging trends, so we’ve compiled
a list of some of the most frequently asked questions to help you navigate the world of top blogging trends-
Is blogging a dying trend?
The short answer is no. Blogging is still a popular way to share your thoughts with a large audience.
Blogging is also a great way for bloggers to build an audience, build their brand, and generate revenue.
How is blogging used in marketing?
The most common use of blogging in marketing is to build awareness for your brand.
Blogging can be used to create a personality for your brand, and build your brand’s image and reputation. This leads to increased brand loyalty and repeat business.
Now that you have an idea of what the latest and greatest blogging trends are, you should be incorporating them into your content marketing strategy.
If your goal is to create a better content marketing strategy, you should be including most of the following blogging trends.
This will allow you to generate more traffic to your blog and build a larger audience.
You can then use this audience to promote your other marketing efforts.
