Online free digital marketing courses are the best way to learn what digital marketing is all about and if you want to know which are the top 3 you have come to the right blog.
Concept of Digital Marketing
An online search for products and services is a new way forward for all businesses, products, and services.
Digital marketing has made inroads in the marketing segment by catering to a broader audience and increasing reach for brands and companies.
Cost-effective sales and marketing to deliver results is the distinguishing feature of digital marketing, making it lucrative for companies to adopt.
As the world shifts online to carry out business, digital marketing is emerging as a global trend.
Changes in marketing trends have opened up career options in digital marketing for qualified and certified digital marketers. Necessary skills can lead to a fast paced career in digital marketing.
Certification and learning from the right institute is the first step towards attaining that.
Top 3 online free digital marketing courses to boost your career
- Google Digital Marketing Courses
Digital garage, the online platform of Google, offers courses related to digital marketing and career development.
Some of the courses offered by Google are:
- Fundamentals of Digital Marketing (includes a digital marketing certification)
- How to start an online business
- How to ensure customers find you online
- How to use online advertising (Google Ads) and promote a business
- How to increase the reach of a business to other countries
- Mobile Marketing
- Promote a business with content marketing
- Social Media Advertising
- YouTube Course (Includes certification)
All courses are self-paced. They include audio and videos, transcripts, and text material.
The digital marketing fundamentals certification is accredited by Interactive Advertising Bureau Europe and The Open University.
As a newcomer, this course is a good option-
If you want to learn what is digital marketing?
How are the different components integrated? A globally recognized certification is a great way to fast-track your career.
2. SEMRUSH Academy
One of the most successful digital tools company SEMRUSH offers several free digital marketing courses through their academy.
All digital marketing disciplines are covered in the course and include:
- SEO
- Content Marketing
- PPC
- Affiliate Marketing
- Social Media Marketing
Registration is free, and upon successful completion of the course and clearing the exams, you get a certification.
Reputed digital marketing professionals teach the course, and they provide both Video and text material.
Both basics and advanced concepts are covered. While some are specific and related to using SEMRUSH, the others cover general concepts like SEO fundamentals, PPC fundamentals, technical SEO, and social media marketing.
Industry experts teach all the courses and include the theory, practical aspects, and application.
An added advantage of learning how to use SEMRUSH correctly will help you run successful digital marketing campaigns.
3. HubSpot Online Marketing Courses
Hubspot Digital Academy is another option to learn digital marketing online and get certified.
Hubspot’s Online Digital Marketing Courses cover the following topics:
- Inbound Marketing
- Content Marketing
- Email Marketing
- Social Media Marketing
- Contextual Marketing
Registration is free and includes a certification upon course completion.
Apart from the above courses, they also offer several courses (without the certification) that cover topics like Search engine optimization, blogging, Facebook ads, and other online marketing channels.
4. Facebook Blueprint
Facebook Blueprint is an online training program by Facebook that offers free courses covering various aspects of digital marketing on the Facebook and Instagram platforms.
Some of the topics covered include:
- Facebook Advertising Fundamentals
- Instagram for Business
- Messenger Marketing
- Analytics and Reporting
Upon completion of the courses, you can earn Facebook Blueprint certifications, showcasing your expertise in social media marketing on these popular platforms.
5. Moz Academy
Moz, a well-known name in the SEO industry, provides free digital marketing courses through Moz Academy.
These courses primarily focus on search engine optimization (SEO) and include:
- SEO Fundamentals
- Local SEO
- Backlink Basics
- Keyword Research
Moz Academy’s courses are suitable for beginners as well as those looking to enhance their SEO skills.
The knowledge gained can contribute significantly to your digital marketing skill set.
6.LinkedIn Learning (formerly Lynda.com)
LinkedIn Learning is an online education platform that covers a wide range of topics, including digital marketing.
With expert-led courses, LinkedIn Learning offers valuable insights into various digital marketing disciplines.
Some relevant courses include:
- Online Marketing Foundations
- Social Media Marketing for Small Business
- Google Analytics Essential Training
- Email Marketing Foundations
LinkedIn Learning provides flexibility in learning, allowing you to pace yourself through courses while gaining practical skills applicable to real-world scenarios.
These courses can equip you with the knowledge and skills needed to stay competitive in the field. Always remember to apply the learned concepts practically to gain hands-on experience and enhance your proficiency.
To wrap it up and key takeaways:
Companies and organizations are switching over to digital marketing compared to conventional marketing to target a wider audience and cost-effective sales.
There is increased demand for digital marketers who can perform the role effectively and efficiently to deliver results.
A career in digital marketing offers possibilities for growth and increased income.
Apt certification is necessary with practical knowledge and application
The digital marketing course should offer the best in-depth knowledge, practical experience, and opportunity to apply theory learned in training modules to the real world.
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