What are content writing jobs online? Is there a market for content writing? As a content writer can I earn a decent income?
In this post you will learn about the following job titles that content writers can choose:
- Content writer
- Copy editor
- Content strategist
- Technical writer
- Content manager
- Content Marketing manager
Is there a demand for content writers?
Content writers are so much in demand because businesses now understand the importance of good content. Social media writing, news writing, SEO writing, blog writing, copyright, scriptwriting, so many options to choose to start your content writing career.
The latest study for digital marketing job trends in world’s leading nations conducted by SEMrush, the online visibility management, and content marketing SaaS platform showcased that amongst the most searched digital marketing jobs in different countries, India clearly showed a great share of 73.87 per cent for content writer jobs with a monthly/daily search volume of 26309.
The next section addresses some of the content writing jobs online available for content writers
Content writing jobs
It’s easy to get confused when it comes to deciding on a content writing job.
It is because the term “content writer” can be used for so many different things.
Here are a few examples of job titles that might be considered as content writing:
Content Marketing manager
The data below suggests why you should get into content writing/marketing roles if you already are not into it yet
Let us briefly understand the job description of each role/title:
Content writer – Writes articles, blog posts, and other types of long-form content for clients.
But the job description of an inhouse content writer varies from that of a freelance writer.
An inhouse writer may be involved in email campaigns, newsletters and some other marketing collateral based on the company requirements.
Copywriter – Crafts copy for companies to persuade the reader to take a certain action (like purchase a product).
Copy editor – Edits and proofreads writing produced by others.
Content strategist – Comes up with ideas for different types of content and what audiences it should target.
Technical writer –Explains how to do something or use software by providing instructions in a clear, concise manner. They also write help sections in products themselves.
Content manager – Manages content on a publishing team (for example, on an editorial staff at a magazine).
They may lead meetings about what topics will get covered by their publication.
Manage the process that determines which pieces of content actually get published.
Content marketing manager – Develops strategies for promoting specific products or services through different kinds of content.
They may be responsible for hiring freelancers or creating unique pieces of copy themselves.
Their job is specifically focused on driving sales from customers who respond well to reading pieces like blog posts, e-books, white papers, etc. rather than seeing traditional advertisements.
Content marketer– Very similar to a “content marketing manager” but not as senior.
These writers are generally more junior or entry-level positions within companies that have larger marketing departments with multiple levels of management roles available.
Writers in this role focus more on executing day-to-day tasks related to their company’s marketing strategy rather than coming up with the strategy itself (which falls under the responsibility of higher management).
Like most junior roles within organizations, there is room to grow into higher-level positions if one excels at your work and demonstrates leadership skills early on!
Content Editor- Similar responsibilities as a “content marketer” but requires strong editing
However, if you decide to work as a freelancer it is necessary to understand where your expertise and experience are.
Freelancing as a content writing job
Brands, organizations and individuals are always on the lookout for freelancers in their niche segment to add value.
There is much more to being a freelance writer than just sitting at home with your laptop, typing away.
Freelance writing can be a good career path for those who want to earn more than the minimum wage and have better control over their working hours and the types of work they do.
Of course, there is no guarantee that you will be able to “make it” as a freelance writer.
But then again, what job in this day and age comes with guarantees?
If you are passionate about writing, willing to put in the time, and able to manage your finances, freelancing might just be for you.
Becoming a freelance content writer isn’t easy.
It requires discipline, commitment and an eye for detail, but it’s worth it.
If you love writing, want to share your ideas with others and are prepared to work hard, this can be an excellent career choice for you.
From the freedom that comes from being your own boss through to working from home, the benefits of becoming a freelance content writer are considerable –
Here are just a few of them:
You can earn much more than the minimum wage.
As a freelance writer you set your own rates and can charge what you think your work is worth.
The more effective you become in marketing your services, creating strong pitches and delivering excellent work on time every time; the more projects you’ll be offered and the higher your income will be.
You can choose who you want to work for.
Working as a freelancer allows you to pick and choose which clients you want to deal with –
if they don’t pay enough or treat you fairly there are always other clients available so you don’t feel pressured into accepting bad offers.
As a content writer there are many content writing jobs online that one can choose from. It depends on your skill set, experience and expertise.
Freelance content writer or inhouse writer is a choice one can make based on financial goals, creative aspirations and availability of time.